LA Sport 4WD Megastores, the outdoor specialist retailer with 15 branches countrywide and in Namibia, has been appointed a strategic retail specialist by the Control Instruments Automotive (Pty) Ltd to promote certain umbrella brands.
This initiative forms part of Control Instruments Automotive new and exciting ‘Weekend Warrior’ programme designed for off-road enthusiasts who get involved in various 4x4 activities over weekends and during holiday periods.
“We see this as a strategic partnership to extend our market share nationally with the inclusion of these leading Control Instruments brands in the 4x4 market,” said Lionel Lewis, MD and founder of LA Sport 4WD Megastores.
LA Sport, as a 22 year-old company, has evolved into a group of professional one-stop 4WD (4 Wheel Drive) centers, owner-managed, and with its own manufacturing facility.
Sean Staley, Control Instruments-Automotive divisional head – Ride Control, said LA Sport is a long-established and highly respected 4-wheel drive retail specialist that has built their business on both quality products and industry expertise.
“The ability to partner with these stores under the ‘Weekend Warrior’ concept not only ensured that our selected brands arrive at the correct retail points, but ensures that they are fully supported through LA Sport’s national sales and support infrastructure,” he said.
“The ‘Weekend Warrior’ concept was born out of research that indicated the need for both new and experienced 4x4 enthusiasts to associate the CI group’s products used on their vehicle.”
“With this in mind, Control Instruments assessed its product offering and grouped HDP 4x4 shock absorbers, WARN winches, Vision X LED lights and Hi-Lift jacks under the ‘Weekend Warrior’ concept,” said Mr Staley.
The 4x4 HDP (heavy-duty performance) shock absorber series is a locally designed and manufactured robust, big-bore shock specifically designed for extreme African on and off-road conditions and comes with a three-year unlimited kilometer warranty.
WARN winches are the world's most recognised brand in off-road products and manufactures a full range of off-road equipment and accessories for four-wheel-drive vehicles. As a US-based winch manufacturer, WARN has developed a new ZEON range of winches based, in part, on market feedback from South Africa.
The ZEON range incorporates an all-new design. The control pack is an integral part of the design, fits flawlessly and can be removed. The winch has new exterior styling and comes with a new satin-black powder-coated finish. The units are fully waterproof, use sealing technology developed for the military and are IP68 rated.
Vision X is a US-based LED lighting manufacturer, distributed exclusively by Control Instruments-Automotive. It covers a range of low-energy LED lighting products for the mining, military, engineering, industrial, security, agriculture and 4x4 markets.
Hi-Lift jack is a rugged, highly-versatile jack for lifting, pushing, pulling, winching and clamping. With over 100 years of quality, the jacks are designed to be used in the most demanding situations.
Product information to follow soon.